Stop Wasting Influencer Budget
Convert Hype into Sales.
Let’s build a performance-driven strategy with proven industry insights.
Influencer Marketing is a sales channel
Controversial right? Many brands are using influencers only for brand awareness, and they’re leaving money on the table. By using data insights at every step of the process, I’ll ensure you get a strong ROI while helping you drop your cost of acquisition.
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About Me
With over 7 years of experience in social media and influencer marketing, I specialize in helping tech startups acquire quality customers through strategic influencer partnerships. My proven approach focuses on data-driven insights to maximize campaign ROI.
My services
Let’s talk impact
12x ROI organically with a single YouTube video
With an additional 20x ROI when run as an ad on both Meta and YouTube.
How was this achieved? Bringing this type of ROI doesn’t come by mistake or miracle. From the start, this creator was contacted because their audience was an exact match for Lumen and had reacted positively to ads and content created by the brand. Multiple calls with the creator and an analysis of his social media profiles allowed us to define the video concept and title that would have the greatest response from his audience. The video description was optimized for search and the impact of that is seen by the long-tail impact it brought with sales being driven for more than 6 months from a single video.
Six figures of revenue monthly from micro influencers
All commission-based with a stable and low cost of acquisition
People might tell you that commission based influencer partnerships are a thing of the past. When run correctly, influencer programs can be a major contributor to your brand’s sales. The key is building relationships with these influencers so that they continue promoting long term.
At Lumen, the cost of acquisition from influencers was 25% of that from other channels and most of those sales didn’t come from our lucrative partnerships with macro influencers. They came from building long-lasting partnerships with many micro influencers who became true ambassadors for the brand in their day-to-day life. Through Zoom calls, understanding our influencers’ needs and sharing fresh content and ideas from us to continue promoting, we built an army of hundreds of influencers ready to promote new features and campaigns. We mobilized them with our newsletter, a Facebook group and more – and the impact showed as they brought 75% of influencer sales.
Webinars – the content that just keeps on giving
Picture this – a jump in daily app users, engagement from thousands of app subscribers and content that is available to be used in email marketing, blogs, ads and social media. This is the power of hosting webinars with influencers that are thought leaders in your brand’s industry. At Boards, I ran webinars in English and Spanish with our top influencers in both markets that brought engagement from around 10% of active app users! In a world where retention is make it or break it for brands with subscriptions, this is huge. Not only that, but the content was livestreamed to the Facebook community getting 20x more engagement than other posts, uploaded to YouTube and reused in the email marketing. An hour and a half webinar brought thousands of eyes onto the brand, aligned Boards with major thought leaders in the industry and created content that is still bringing new traffic through SEO.
Contact me
jackiecoheninfluencers@gmail.com
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Jackie Cohen Influencers 